Do Good Dinner

For Plan UK’s Do Good Dinner, I developed a conceptual brand identity and social media campaign, starting with a logo that fuses “doing good” and “dinner” into a single mark. In early sketches, I discovered that a simple bowl shape could nest seamlessly inside a heart, then hand‑roughened the edges to reinforce the campaign’s approachable, authentic tone. The final silhouette works equally well as an icon or standalone badge, and formed the basis for a social media campaign pitch which included Instagram carousel posts and Stories templates which brought the campaign to life online